ai-creative-tools

Experiments in AI x Creative Tooling

Hand the brush back to people.

If players wanted to put their own voice into the work, maybe the answer was to build the brush, not the world. AI lets you spin up software fast, and I saw a gap for playful, handmade, campy creative tools, which is much closer to my own style. So we ran a series of experiments in creative tooling.

Caption Creator Our first tool went viral on Instagram and TikTok. It was inspired by Geronimo Stilton, a childhood favorite where the text itself is stylized to match the meaning of each word. Captions are tedious and slow to make, which made them a perfect case: a fast, playful way to style every word.

Story Creation Platform / Video Editor (etch) The caption tool grew into a broader, campy video creator. You could paint directly on the text and edit your video purely through its transcript, like editing a Google Doc. The video-editing space is deeply complex and infrastructure-heavy, and our strengths sit on the design, graphics, and playful side, so we treated this as a way to learn rather than a product to scale.

Letter Labs A mobile app to create your own font and handwriting in minutes. It came from the same instinct as the caption tool: hyper-personal, expressive type you can actually keep and use.

Scribble Studio A mobile app to draw on top of video and export the composited result with your live drawing baked in. I built it because I was making a lot of content and noticed people were either paying for bloated apps to get this one feature or rigging up custom workarounds.